Text reading 'PALOMA Park' with PALOMA in bold uppercase and Park in cursive script.
Text reading 'PALOMA Park' with PALOMA in bold uppercase and Park in cursive script.
Text reading 'PALOMA Park' with PALOMA in bold uppercase and Park in cursive script.
Text reading 'PALOMA Park' with PALOMA in bold uppercase and Park in cursive script.

Privacy Policy

Sand Bar (“Sand Bar,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect when you visit our website at sandbarathens.com (the “Site”), visit our bar, attend our events, or otherwise interact with us, how we use that information, who we share it with, and the choices you have.

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Sand Bar is owned and operated by Hospitality South LLC, with its principal place of business at 220 College Ave, Athens, GA 30601.

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By using our Site or services, you agree to the practices described in this Policy. If you do not agree, please do not use the Site.

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1. Information We Collect

We collect information you choose to give us, including:

  • Contact information: name, email address, phone number, mailing address.
  • Private event inquiries: event type, date, expected guest count, contact details.
  • Career applications: work history, references, contact information, and any other details you choose to share.
  • Newsletter and marketing signups: email address and any preferences you select.
  • Communications: messages you send us through web forms, email, text, or social media.

When you visit the Site, we and our service providers automatically collect:

  • Device and usage data: IP address, browser type, operating system, device identifiers, referring URLs, pages viewed, links clicked, time spent, and approximate location derived from your IP.
  • Cookies, pixels, and similar tracking technologies (see Section 5).
  • Analytics and engagement data from the marketing and measurement tools listed in Section 5.

We may also receive information about you from social media platforms, marketing and advertising partners, and public sources or service providers that help us verify information or prevent fraud.

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2. How We Use Your Information

We use your information to:

  • Process and confirm private event bookings and inquiries.
  • Communicate with you about your booking, inquiry, or application.
  • Send marketing emails, text messages, and promotional offers (with your consent where required).
  • Operate, maintain, and improve the Site and our services.
  • Personalize content, recommendations, and offers.
  • Process job applications and contact you about employment opportunities.
  • Measure and analyze the performance of our Site, ads, and marketing campaigns.
  • Build audiences for advertising and remarketing on platforms like Meta, Google, and similar networks.
  • Protect against fraud, abuse, and security threats.
  • Comply with legal obligations, enforce our terms, and defend our legal rights.

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3. How We Share Your Information

We do not sell your personal information for money. We share information in the following circumstances:

  • Service providers: vendors who perform services on our behalf, including email and SMS marketing, web hosting (Webflow), analytics, customer support, payment processing, and IT services.
  • Advertising and analytics partners: we share limited information with advertising and measurement platforms (including Google, Meta, and others listed in Section 5) to deliver targeted ads and measure performance. Under some state privacy laws, this may be considered “sharing” or a “sale.” See Section 7 for opt-out rights.
  • Business transfers: if Sand Bar is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction.
  • Legal and safety: we may disclose information to comply with law, respond to lawful requests from public authorities, protect our rights and property, protect the safety of our guests and staff, and investigate fraud.
  • With your direction or consent: we will share information for other purposes when you direct us to or otherwise consent.

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4. Children’s Privacy

The Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us and we will delete it.

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5. Cookies, Pixels, and Tracking Technologies

We use cookies, pixels, web beacons, software development kits, and similar technologies to operate the Site, remember your preferences, analyze usage, measure marketing performance, and serve relevant ads. These technologies are provided by us and by the third-party partners listed below.

The specific tools we currently use include:

  • Google Analytics 4 (GA4) for site analytics and user behavior measurement.
  • Google Tag Manager for managing analytics and marketing tags on the Site.
  • Google Ads conversion tracking and remarketing.
  • Meta Pixel (Facebook and Instagram) for advertising, retargeting, and conversion measurement.
  • Webflow built-in analytics for basic Site performance.
  • Email and SMS marketing platforms that drop tracking cookies and pixels to measure opens, clicks, and conversions.

We may add, remove, or replace these tools over time. New tools we adopt will fall under the general categories of analytics, advertising, attribution, remarketing, session replay, customer engagement, or personalization.

You can control cookies through your browser settings and through any cookie banner or preference center we make available on the Site. Disabling cookies may affect how the Site works for you.

We honor Global Privacy Control (GPC) signals where required by law.

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6. Marketing Communications

You may receive marketing emails and texts from us if you sign up for our newsletter, submit an inquiry that includes marketing consent, or otherwise opt in.

You can opt out at any time by:

  • Clicking the “unsubscribe” link in any marketing email.
  • Replying STOP to any marketing text message.
  • Contacting us using the details in Section 12.

Even if you opt out of marketing messages, we may still send you transactional communications about your inquiries, applications, or other interactions with us.

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7. Your Privacy Rights and Choices

Depending on where you live, you may have rights regarding your personal information. We honor all rights granted by applicable law.

Residents of California, Virginia, Colorado, Connecticut, Utah, Texas, and other states with comprehensive privacy laws may have the right to:

  • Know and access the personal information we have about you.
  • Correct inaccurate information.
  • Delete your personal information, subject to certain exceptions.
  • Portability: receive a copy of your information in a usable format.
  • Opt out of targeted advertising and the “sale” or “sharing” of your personal information.
  • Limit the use of sensitive personal information (where applicable).
  • Non-discrimination for exercising your rights.

California residents may also request information about disclosures of personal information to third parties for those third parties’ direct marketing purposes once per year, under California’s “Shine the Light” law.

To make a request, contact us using the information in Section 12. We will verify your identity before responding. You may use an authorized agent to submit a request on your behalf, with proof of authorization. If we deny your request, you may appeal by contacting us at the same email and writing “Privacy Appeal” in the subject line.

You can opt out of targeted advertising in two ways:

  1. Use the opt-out controls on our cookie banner or preference center.
  2. Send a Global Privacy Control (GPC) signal from a browser that supports it.

You can also opt out of personalized advertising through industry tools at optout.aboutads.info and optout.networkadvertising.org. You can opt out of Google Analytics through Google’s opt-out browser add-on, and you can manage Meta ad preferences in your Facebook and Instagram account settings.

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8. Data Retention

We keep your information only as long as we need it for the purposes described in this Policy, to comply with our legal and tax obligations, to resolve disputes, and to enforce our agreements. Retention periods vary based on the type of information and the reason we collected it.

When we no longer need your information, we will delete, anonymize, or securely destroy it.

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9. Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is 100% secure, however, so we cannot guarantee absolute security.

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10. Third-Party Links and Services

Our Site may link to third-party sites, apps, or services that we do not control. This Policy does not apply to those third parties. We encourage you to read their privacy policies before sharing your information with them. This includes payment processors, social media platforms, and any external links we share.

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11. International Visitors

We operate in the United States. If you access the Site from outside the U.S., your information will be transferred to and processed in the U.S., where data protection laws may differ from the laws of your home country. By using the Site, you consent to this transfer.

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12. Contact Us

If you have questions about this Policy or want to exercise your privacy rights, contact us at:

Sand Bar (Hospitality South LLC)
220 College Ave
Athens, GA 30601
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13. Changes to This Policy

We may update this Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. If the changes are material, we will provide a more prominent notice (such as a banner on the Site or an email). Your continued use of the Site after the changes take effect means you accept the revised Policy.

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